PacSun, a California-based teen apparel retailer, is expanding with new stores in Los Angeles and New York City.
The newly opened PacSun Los Angeles store is spread across 5,000 square feet, while the New York teen clothing store which spans 8,000 square feet is set to open on 19 March.
Alfred Chang – PacSun President said: “While the evolving retail environment dictates many brands to reduce the number of their physical locations, it is equally as important for PacSun to invest in new physical spaces to give our customers the experiences that they want from the brand.”
The two new stores will be selling exclusive PacSun collaborations, including upcoming brands Playboy and Fear Of God Essentials. Additionally, the stores have a dedicated area for a variety of pop-up shops, workshops, panels, performances, and exhibits that will be curated by brands and influencers once every two months.
Customers can search and browse through PacSun’s collections using the interactive video screens in the store. The Los Angeles store will have a dedicated denim room with 40 different denim styles.
Brie Olson – Chief Merchandising Officer of PacSun said: “Soho NY and Downtown LA are epicenters of fashion and art. We want to honor each city’s energy by bringing the best of PacSun’s design, exclusive offerings, and creative experiences straight to the source.”