The Ferrero Group is set to launch a new flavor for Tic Tac hard mints in the form of the Tic Tac Coca-Cola across the world following a collaboration with Coca-Cola.
Coca-Cola will enter into the sweet package food market with the collaboration.
The Tic Tac Coca-Cola special edition will be available in more than 70 countries in the coming few months.
According to Ferrero, consumers can feel the new taste experience with the combination of refreshment of Coca-Cola and iconicity of Tic Tac as the brands are appreciated all over the world for their refreshment.
The launch of Tic Tac Coca-Cola limited edition is supported by a 360° global integrated communication plan including dedicated TV campaign and online and social media communication activities.
Tic Tac Coca-Cola will be launched in three different promotional packs which vary in size and weight. The new Tic Tac flavor has a distinctive and impactful graphic that is said to enhance the strength of the tie-up between the two brands.