Rael, a US manufacturer of feminine care products, has launched a brand new range of advanced, vegan skincare products under the Rael Beauty brand to expand into wellness skincare products. The new skincare collection, which is said to be inspired by K-Beauty and developed with feminine care expertise, is formulated to balance the fluctuating needs […]
Revlon Total Color hair color product launch : US cosmetics company Revlon has launched Total Color, a vegan hair color product claimed to give 100% full coverage on even the most stubborn grays. The new permanent hair color product launched in the US is said to be made with nourishing oils, botanicals, and is free […]
PURA D’OR Argan Oil, an organic argan oil product sold on the internet for healthy-looking skin and hair, has now been launched at select CVS stores across the US. The multi-purpose organic argan oil product from PURA D’OR till now could be purchased only from Amazon and the company site. David Horwitz, VP of Pura […]
US beauty company Coty has agreed to acquire a 51% stake in Kylie Cosmetics and Kylie Skin, the makeup and skincare businesses of American celebrity Kylie Jenner for $600 million. The transaction is part of a long-term strategic partnership between Coty and Kylie Jenner with an objective to build and further develop the latter’s beauty […]
Coty, a US beauty conglomerate, has announced plans to divest its professional beauty business and associated hair brands, as well as its Brazilian operations as part of its ongoing transformation. The potential divestiture is expected to help Coty focus more on its fragrance, cosmetics and skin care businesses. Aligned with Coty’s previously announced turnaround plan, […]
Shiseido acquisition of Drunk Elephant : Japanese personal care company Shiseido said that its US subsidiary – Shiseido Americas has agreed to acquire prestige skincare brand Drunk Elephant for an undisclosed price. The transaction is expected to bolster Shiseido’s position in the international prestige skincare market. Drunk Elephant was established by Tiffany Masterson in 2012 […]
American Eagle Outfitters, a US lifestyle clothing and accessories retailer, has launched new genderless wellness and personal care product line to meet young people’s growing wellness and personal care requirements. The portfolio dubbed MOOD will include 100% hemp-derived cannabidiol (CBD) products for bath and body, and is offered exclusively at American Eagle stores and online. […]
Direct sales company Younique has launched Younique Beauty Guide, its first Augmented Reality (AR) try-on tool aimed at bridging the gap between an online and on-site shopping experience. Younique Beauty Guide, which serves as a diagnostic tool, uses facial analysis to enable the consumers to virtually try on the brand’s premium cosmetics before they buy. […]
US lifestyle brand Tory Burch has signed a long-term partnership agreement with Japanese cosmetics company Shiseido to support further growth of Tory Burch beauty brands. Shiseido will have the exclusive worldwide license to develop, market, and distribute Tory Burch beauty brands under the agreement, which will be effective as of 1 January 2020. The company’s Americas […]
Colgate-Palmolive acquisition of Filorga skin care business : Global consumer products company Colgate-Palmolive has agreed to acquire the skin care business of France-based Laboratoires Filorga Cosmétiques (Filorga) for €1.495 billion ($1.69 billion). The acquisition of Filorga skin care business is part of Colgate-Palmolive’s strategy to focus on its higher-margin personal care, oral care, and pet […]
